IZ
4
5+
3×

01

Meta Ads • Retargeting • Switzerland
−88%
+780%
≈1 CHF
111×
02

Meta Ads • Custom Audiences • Switzerland
+66%
+86%
+86%
+63.6%
03

TikTok Ads • Meta Ads • Platform comparison
TikTok
CPCCHF 0.04
CPM1.34
Clicks6.6× more
VS
Instagram
CPCCHF 0.14
CPM7.92
Clicksbaseline
04

Google Ads • PMax • YouTube • Switzerland
21,400
1.12M
0.12 CHF
2.39%